In order to better customize the music listening experience for its customers, Spotify today released a new AI tool named “Spotify DJ” in advance of its forthcoming Stream On event, when the company is anticipated to announce a revamped home feed and other upgrades. Spotify DJ function, which is akin to a radio DJ, will play a carefully chosen selection of music coupled with AI-powered spoken analysis of the songs and artists you enjoy, using what Spotify calls a “stunningly lifelike voice.”
The objective is for Spotify to grow to know users so well that the Spotify DJ can pick what to play for you when you press the button, according to the firm. Instead, Spotify claims to be placing “an AI DJ in your pocket.”
Spotify DJ Will Help Make Your Day Easy
For users who don’t feel like telling Spotify what to stream next or stumbling through the interface to discover a playlist they enjoy, the function has the potential to make Spotify into a lean-back, passive experience. Now only available to Spotify Premium customers in the United States and Canada, the OpenAI-powered functionality is still in beta testing as of the time of today’s debut.
With its personalization technology, Spotify has long been the industry leader. In 2015, it successfully debuted its flagship playlist, Discover Weekly. Next came a variety of alternative playlists made to suit the individual tastes of the end user, such as Release Radar, Daily Mixes, Your Time Capsule, Blend, and others targeted at certain activities, such as commuting or working out, among others. With the introduction of its personalized yearly review, Spotify Wrapped, in more recent years, Spotify has also started trends that its competitors have since copied.
It was only a matter of time until Spotify released its own perspective on how contemporary AI may be utilized to enhance its customization experience, given that the broader technology market is increasingly focusing on new ways to harness AI advancements.
