The consumer rights organization Which? in the UK is spearheading a lawsuit against Apple, addressing the company’s control over cloud services for iPhone and iPad users. The lawsuit claims that Apple compels users of iOS devices to purchase iCloud storage, as it does not permit substantial integration of alternative cloud services for data backup. Apple has stated that it “rejects any notion that … iCloud operations are anticompetitive.”
This class action seeks approximately £70 in damages for each individual, though this amount may significantly alter when the case goes to trial or if a settlement is achieved. Alternatively, the case could be entirely dismissed. Additional information regarding the suit is accessible at cloudclaim.co.uk.
Which? contends that Apple is misusing its market position through unlawful actions, effectively tying iCloud subscriptions to usage of iPhones and iPads.
The organization asserts that Apple prioritizes iCloud over other cloud storage solutions, hindering users from migrating away from iCloud and allowing Apple to impose higher fees than it could in a more competitive environment.
UK residents who have used an iOS device with iCloud since October 2015 may qualify as claimants in this lawsuit. Which? estimates that around 40 million individuals would be eligible, potentially leading to an overall payout of about £3 billion, based on the £70-per-person damages estimate.
If the court rules in favor of Which?, claimants will be able to submit claims to receive their portion of the payout. However, a definitive ruling may take several years to finalize.
A comparable class action lawsuit regarding Apple’s iCloud influence is currently progressing through U.S. courts.
In response, Apple provided the following statement to TechCrunch:
Apple is committed to offering our customers options. Our users are not obligated to use iCloud, and many rely on a variety of third-party alternatives for their data storage needs. Additionally, we strive to facilitate easy data transfers, whether to iCloud or another service. We reject any allegations that our iCloud practices are anticompetitive and will vigorously defend against any legal claims to the contrary.”
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