In May, Apple introduced significant updates for both the iPad Pro and iPad Air, and a new report from CIRP provides initial insights into their sales during the first complete quarter. The findings are quite unexpected.
Analyzing the Sales of M4 iPad Pro vs M2 iPad Air
The M4 iPad Pro and M2 iPad Air made their debut in May, generating considerable anticipation from consumers, particularly for the Pro models.
While early sales hinted at trends for these devices, CIRP’s recent report details the sales performance for the quarter ending in September.
Here’s the market share breakdown for various iPad models after a full three months of sales:
- iPad Pro: 45%
- iPad Air: 13%
- iPad: 33%
- iPad mini: 9%
It’s important to note that the new iPad mini featuring the A17 Pro processor had not yet been launched during this informative quarter.
Insights from the iPad Sales Data
Two key observations arise from this data:
- The iPad Pro stands out as Apple’s top-selling model, despite its higher price point compared to its counterparts.
- The iPad Air appears to have garnered less interest than anticipated, even with the introduction of a new 13-inch variant and increases in the pricing of the Pro line.
This contrast in sales between the Pro and Air lines indicates that consumers seem willing to invest more for top-tier products, even when lower-cost alternatives are available.
This trend is not entirely surprising, as we often see similar patterns in iPhone sales yearly. Reports suggest that the iPhone 16 Pro and Pro Max are outselling the standard iPhone 16, despite being comparatively similar in features.
What do you think about the distribution of iPad model sales? Were you expecting these results? Share your thoughts in the comments below.
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