Apple has been launching various advertisements to promote the iPhone 16, emphasizing its Apple Intelligence features. However, the latest ad zeroes in on showcasing the performance of the A18 Pro chip found in the iPhone 16 Pro models.
Titled “All Systems Pro,” this advertisement features a NASA-inspired control room, where, instead of preparing for a rocket launch, the team is set to unveil the iPhone 16 Pro.
The ad highlights the A18 Pro chip’s advanced Neural Engine and its image signal processor that supports capturing 4K video at 120fps. It concludes by showcasing the inclusion of a USB-C port in the new iPhones.
According to the video description, “The A18 Pro includes a faster Neural Engine, enhanced CPU and GPU capabilities, along with a significant increase in memory bandwidth. It also powers advanced photography and videography features like Camera Control and enhances gaming graphics performance.”
In addition to this release, Apple previously introduced other iPhone 16 Pro ads featuring 4K 120fps video and the new Camera Control function, although most of this year’s iPhone advertisements have revolved around Apple Intelligence aspects.
You can view the new advertisement below or on YouTube:
The iPhone 16 Pro starts at $999 in the US, while the iPhone 16 Pro Max is priced from $1,199. Don’t forget to check Amazon for the best deals on iPhones.
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