A recent analysis indicates that CEOs from various US firms are considering adopting Tim Cook’s approach with Trump to influence the incoming administration.
This report highlights that Cook devised an exceptionally simple method for engaging with Trump, which has proven to be beneficial for Apple…
A Complicated Past
Cook and Trump have often found themselves at odds. Notably, during the confrontation between Apple and the FBI regarding the San Bernardino shooter, Trump called for a boycott of Apple’s products. Additionally, Cook communicated to all employees in 2017 that the company stood against Trump’s immigration policies and would do everything possible to support affected staff.
Critics have targeted Cook for conferring with Trump, allowing the former president to assert credit for the “opening” of a Mac Pro factory that had already been operational for six years. Furthermore, Cook chose not to address Trump’s unsubstantiated remark about Apple opening three additional US factories.
Tim Cook’s Approach with Trump
In the face of criticism, Cook has defended his choice to engage.
When asked why he thought it was essential to meet with President-elect Trump, Cook articulated that engaging is more beneficial than remaining passive, even in dissent.
Moreover, Cook emphasized the significance of interacting with governments globally, including in the United States, the European Union, China, and South America. “You don’t instigate change by merely shouting,” Cook expressed. “You modify perceptions by illustrating why your perspective is superior.”
The Wall Street Journal remarks that Cook’s method for dealing with Trump involved direct communication and simplifying discussions for the former president.
Rather than relying on government relations teams or lobbyists, Cook would communicate directly with Trump through calls and meals, according to sources familiar with their engagements.
Additionally, Cook crafted a strategy for meetings with Trump, which entailed presenting a singular data point to focus on one specific issue, the sources revealed.
It was this tactic that allowed tech imports to be largely exempt from tariffs on products manufactured in China. Recently, Cook also reportedly discussed antitrust issues facing Apple with Trump before congratulating him on his election victory.
Imitating Cook’s Strategy Might Be Challenging
The WSJ suggests that other CEOs are likely to attempt to replicate Cook’s strategy, but while the approach is straightforward, its execution might pose difficulties.
Executives throughout the corporate world are trying to win favor with the new administration. Many aspire to mirror Cook’s strategy, yet this could be a complex endeavor. Only a handful of companies boast the recognition of Apple and Cook. Some lobbyists and corporate consultants have discovered that gaining Trump’s attention is challenging if a pre-existing relationship with him does not exist.
Image: White House/Public domain
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