Apple’s services sector continues to expand; however, the company does not disclose individual service revenues, such as TV+. New reports have emerged that estimate the revenue generated by some of the most successful Apple TV+ titles.
Key Apple TV+ titles boosting revenue include The Morning Show, Severance, and others
Parrot Analytics specializes in streaming data analysis, providing essential insights to companies like Disney, Max, Amazon, and Google regarding their streaming performances amidst a landscape where such metrics are often not publicly shared.
Recent data from Parrot has been highlighted in a Deadline article focusing on Apple TV+.
The report specifically examines the revenue generated from the most successful Apple TV+ programs.
Parrot’s analysis utilizes a “Content Valuation methodology” that correlates audience demand with subscriber numbers and revenue.
Here are some notable findings:
- Season 1 of Severance generated over $200 million for Apple.
- Slow Horses similarly accrued $184.8 million within its release period.
- The Morning Show amassed $299.4 million, although this was over a considerably longer timeframe.
As for Ted Lasso, the clear frontrunner among Apple TV+ offerings, it generated an impressive $609.4 million for Apple from Q3 2020 through Q3 2024.
Perhaps the anticipated season 4 will bring that Ted Lasso figure even closer to a billion dollars.
DMN’s Perspective
The recent Deadline report provides a selective look at data from Parrot, comparing a few TV+ series over differing performance timelines. Thus, there are limited conclusions to draw from the shared figures.
Nonetheless, it is intriguing to glimpse the financial impact that Apple derives from its top TV+ offerings. While Apple typically operates in the billions, these figures still reflect significant earnings. The success of Severance reveals the unique potential Apple holds with season 2 to deliver another major hit similar to Ted Lasso.
What are your thoughts on Parrot’s revenue findings for Apple TV+? Share your views in the comments section.
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