Yesterday, Meta released its quarterly earnings report. Along with updates on Threads, Instagram, and the metaverse, CEO Mark Zuckerberg emphasized an intriguing new focus for the year: returning to ‘OG Facebook.’
Zuckerberg prioritizes ‘OG Facebook’ this year
Facebook stands as a tremendous success for Meta, boasting billions of active users—billions.
However, in today’s fragmented social media landscape, Facebook has become an afterthought for many users.
It seems Zuckerberg is determined to change that this year.
During Meta’s earnings call, he noted:
Facebook is engaged by over 3 billion monthly active users, and we aim to enhance its cultural impact. I’m looking forward to revisiting some OG Facebook this year.
This reference to ‘OG Facebook’ was initially made without further elaboration. However, during the call, the CEO was prompted to provide more details.
According to Meta’s official transcript, he elaborated:
I believe there are numerous opportunities to enhance its cultural significance significantly. This presents an exciting goal that could guide our product development in new and interesting directions, which we may have overlooked in recent years.
While I can’t share anything too specific at this moment, this will be one of my focal points this year. It’s an area for investment, and I plan to dedicate time to it.
[…]
Overall, I’m genuinely excited about pushing boundaries…as we begin to roll out updates…some of this will resonate with how Facebook was originally utilized back in the day. I anticipate it will be enjoyable.
Zuckerberg suggested that some of these changes might come at the expense of short-term financial gains to enhance the product’s quality. He commented, “This could imply making some trade-offs in the near term to emphasize specific product areas rather than merely optimizing immediate business returns.”
DMN’s Perspective
I fondly remember the ‘OG Facebook’ days, which were truly enjoyable. Over time, however, my personal interest in Facebook has waned.
Some attribute this cultural downturn to the perception that it has lost its ‘cool’ factor—possibly due to an influx of parents and grandparents. For me, however, my disinterest stemmed from a perceived decline in the platform itself. To up engagement, my Facebook feed started displaying irrelevant content—such as every random ‘like’ from friends. Initially, Facebook was about connecting with content from people I valued.
I would love to witness the return of OG Facebook, and I’m eager to see what Meta has planned.
Are you interested in a revival of ‘OG Facebook’? What changes would you envision? Share your thoughts in the comments.
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