TikTok has made a comeback following a brief offline period, as evidenced by traffic reports, but many creators are expressing anxiety about the app’s unpredictable future.
Some creators are bracing for the worst and preparing for a potential shutdown, while others believe that TikTok holds a distinctive place in social media that would make it hard to achieve similar success elsewhere. …
Current Situation
For a comprehensive overview, check out an earlier article, but here are the main points:
TikTok Recovers, Yet Creators Remain Concerned
According to domain name service traffic logs, TikTok’s traffic has rebounded following its temporary offline status, although it is still approximately 10% lower than prior to the outage, as noted by CNBC. This discrepancy may indicate that a small portion of users are unaware of the app’s return.
Despite this recovery, the legal uncertainties remain, and the previous administration’s enforcement pause is set to expire, leading many creators to stay vigilant. Some are focusing on establishing their presence on alternative platforms like YouTube Shorts.
“I’ve somewhat accepted the possibility of it disappearing,” shared Dylan Lemay, a creator boasting over 10 million followers on TikTok. “The initial threat of its removal really motivated me to ensure I’m prepared for such an event.”
Conversely, other creators indicate that they have struggled to recreate their TikTok audience on different platforms.
Noah Glenn Carter, another creator with nearly 10 million TikTok followers, has noticed a significant drop in his audience and viewership on Instagram and YouTube, where his following falls short.
Photo by Collabstr on Unsplash
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