Apple has formally accepted the content quota requirements established by a 2021 decree in France, as reported by Deadline. This means that the company must allocate 20% of its Apple TV+ revenues within France towards producing French and European content.
This agreement essentially ensures that Apple will consistently produce French originals for its streaming platform. Recent French-language entries include “La Maison” and “Drops of God”; the latter has been particularly successful and is set to return for a second season.
Content quotas are increasingly prevalent, particularly in European regions, as governments seek to protect local film and television industries and prevent U.S. streaming services from monopolizing the market.
For the case of France, 20% of Apple TV+’s net revenue from the previous year in France must be reinvested into productions specific to the French market. A significant portion of this spending is required to be directed towards independent production companies, ensuring that French and European producers retain their intellectual property rights.
Although Apple TV+’s direct consumer impact in France is relatively modest, its original content has gained considerable traction since the 2023 partnership with Canal+, which made Apple’s entire lineup of originals accessible through France’s largest cable television provider without additional charges. Notably, Apple’s sci-fi series “Silo” dominated the streaming charts on Canal+ last week.
In addition to on-demand streaming, several of Apple’s series are also broadcast on Canal’s television channels.
Currently, Apple has the second season of “Drops of God” in development, along with a new French thriller titled “A l’ombre des forets,” anticipated to launch later this year.
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