The highly awaited season 2 of Severance premieres this Friday, and Apple TV+ is making the most of the opportunity to promote its return. Today, individuals dressed as Lumon employees were observed inside a glass cube at Grand Central Station in New York City.
Apple TV+ Marketing Pop-Up Debuts Today in New York City
A TikTok user by the handle @bigbrozelle shared a video earlier showcasing Apple’s latest marketing pop-up.
You can check out the video here (while TikTok is still operational in the US).
Stationed in Grand Central Station, numerous employees were seen working in a glass cube equipped with Lumon desks and computers, which prominently displayed Severance’s return date of January 17 along with the Apple TV+ logo.
The employees appeared engrossed in their Lumon-style computers, seemingly oblivious to the throngs of commuters passing by.
The second season of Severance makes its comeback this Friday, nearly three years after the first season’s release.
The lengthy wait has, in many ways, intensified excitement for the new season, and the positive reviews so far have further fueled the anticipation.
Are you looking forward to the arrival of Severance season 2? Share your thoughts with us in the comments.
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