Apple has introduced a rare promotion offering discounts for Chinese New Year in China, available from January 4 to January 7. Customers can save up to ~$70 on the iPhone 16 Pro Max, in addition to receiving discounts on various other devices, including the iPhone 16 series, iPhone 15, iPhone 14, MacBook Air, iPad Pro, iPad Air, Apple Watch, AirPods, and Apple Pencil.
This unusual sales event for the iPhone 16 lineup comes at a time when investors are expressing concerns about the demand for iPhones in the region, potentially signaling that Apple is feeling the competitive pressure from local manufacturers like Huawei.
The discounts can be accessed when customers make purchases through Apple using specific payment methods, such as WeChat or Alipay.
This promotion is significant as Apple typically refrains from publicly advertising discounts on its latest iPhone models whenever possible. For example, during Black Friday in the US, the latest iPhone models are excluded from gift card promotions. However, Apple has previously engaged in similar New Year promotions sporadically within China.
Apple has been experiencing a decline in its stronghold on the Chinese smartphone market, with local brands gaining traction. This adverse trend has also influenced the company’s financial performance, with reported revenue in China dropping by 3% year-over-year last quarter.
In approximately one month, Apple will officially disclose its earnings results for the recently concluded holiday quarter, offering investors further insights into the market performance of the iPhone 16.
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