Apple TV+ is poised to experience a significant cultural moment with the buzz surrounding Severance Season 2, which is generating excitement seldom seen for Apple’s shows. Here’s why this might propel TV+ to new heights.
Severance Season 2 Might Be Apple TV+’s Next Ted Lasso Phenomenon
This week, Apple’s marketing team has embraced the excitement, notably with the appearance of ‘Lumon employees’ at Grand Central Terminal in NYC.
The company is clearly leveraging the unique moment that Severance’s return presents.
The first season of the show gained immense popularity, and the long anticipation for the new season, combined with remarkable critical acclaim, has created substantial hype for Severance’s return.
This is excitement that Apple TV+ often doesn’t experience.
Although the streaming service has been around for over five years, it has struggled to make a significant cultural impact. Ted Lasso was the first major hit that truly resonated, and Severance seems poised to be the second.
This time, however, the success may actually be sustainable.
Apple’s Enhanced Catalog Can Keep Viewers Engaged
From the onset of Apple TV+, one of its major criticisms has been its limited catalog.
Most streaming platforms supplement their original content with licensed material to fill out their libraries.
Apple, however, focused solely on original programming, which made subscriber retention challenging for a long time.
Ted Lasso was a phenomenal success, not just for Apple, but for all streaming services. The downside was that after its conclusion, Apple lacked substantial additional content to retain users.
Since Lasso wrapped in spring 2023, Apple TV+ remained slightly lacking in compelling programming to maintain subscriptions.
In the two years following, however, Apple TV+ has significantly enhanced its library and enjoyed a successful streak with both new and returning series.
New Apple TV+ Offerings Have Been Remarkably Engaging
Subscribers tuning in to Apple TV+ for the latest Severance episodes will also discover plenty of other captivating content on the platform.
Since the conclusion of Ted Lasso’s third season, which marked Apple’s last major cultural milestone, here are some standout additions to Apple TV+:
If Severance Season 2 evolves into a hit akin to Ted Lasso, Apple will have a robust catalog to retain subscribers even after its finale.
Perhaps Apple TV+ can finally achieve the remarkable success that its outstanding content, like Severance, truly merits.
What steps do you believe Apple TV+ needs to take for lasting success? Share your thoughts in the comments.
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