The ongoing feud between Drake and Kendrick Lamar shows no signs of resolution, and intriguingly, Apple is now inadvertently drawn into the mix due to a potential malfunction with Siri and Apple Music.
Apple pulled into complicated artist rivalry
As reported by Billboard, Drake is initiating legal proceedings against his label, Universal Music Group (UMG), along with Spotify.
The allegations center around claims that UMG and Spotify conspired to promote Kendrick Lamar’s song ‘Not Like Us,’ which includes serious allegations directed at Drake.
However, it’s not solely UMG and Spotify facing scrutiny. In a recent legal filing in Manhattan, Drake asserts that Apple is also implicated.
Excerpt from the legal document:
According to the information and belief, UMG financed, or consented to payments made to, Apple Inc. to intentionally mislead users of its voice-activated digital assistant “Siri” towards “Not Like Us.” Reports suggest that when users instructed Siri to play the album “Certified Loverboy” by Aubrey Drake Graham, better known as Drake, Siri instead played “Not Like Us,” which features the lyric “certified pedophile,” an accusation against Drake.
While Apple hasn’t been officially accused of any legal malfeasance, as the focus remains on Universal Music Group, the claim is indeed quite sensational.
It’s conceivable that Siri errantly played Lamar’s track on occasion; the assistant has been known to make odd errors.
Yet the notion of Apple accepting a bribe to enhance a rival’s hit through Siri and Apple Music is an extraordinary allegation. Not only does it seem far-fetched, but it is also noteworthy that Drake isn’t directly pursuing legal action against the company.
What are your thoughts on this situation? Share your insights in the comments.
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