Yext’s CEO and co-founder Howard Lerman has launched a new product called Dynascore under his new company Wonder Inventions. The product is aimed at helping the perpetually increasing demand for content in video format.
What Is Dynascore?
Popular video content often uses stock music while being created. However, generic stock music has no specifications when it comes to a video theme or length. As such, producers often have to cut out videos to fit the music as songs can hardly be shortened or lengthened.
This is where Dynascore comes in. The application can adapt an existing song or music to any video regardless of its length. Dynascore can further also account for transitions, endings, and pauses in its adjustment as per the user’s choice.
Fundamentally, the app produces new versions of a selected track that will fit the video length. Of course, the basic song selection has to be suitable. The app works by examining a song and breaking it down into the smallest musical unit that sounds like music. This unit is referred to as a “morphone”. Now, using these morphones, Dynascore can reassemble variations that still flow like a song and fits the user’s specifications.
Lerman pointed out that the technology is by no means attempting to write a new song from thin air. It is, instead, adapting existing compositions. Classic compositions are available for the public along with 1000 original scores, to begin with.
Howard explained that the breakthrough is the realization that Artificial Intelligence cannot create music. But it can rearrange it, reconstruct it to make it sound like music to the human ear.
The technology is available for a free trial. After which the basic subscription package begins from $19 for each month. It comes as a separate desktop application for Windows and Mac. An extension version for Adobe’s Premiere Pro is also available.
