Apple TV+ organized a lively marketing event at Grand Central Terminal yesterday to celebrate the return of Severance. In a similar vein, Silo also made a distinctive marketing splash to highlight its upcoming season 2 finale.
Apple Revamps TV+ Marketing for Silo’s Finale
Season 2 of Silo wraps up this Friday, coinciding with the premiere of Severance season 2.
The approaching Silo finale served as a perfect opportunity for Apple’s marketing team to engage in some creative promotion.
A character from Silo, dressed in a suit, attended an NBA game, where they were spotted among a packed crowd cheering on the Dallas Mavericks.
The Mavericks’ X account posted a video of the Silo character, later shared by the official Apple TV account.
While this may not rival the scale of Apple’s Severance promotion in Grand Central, sending a Silo character to an NBA game demonstrates Apple’s marketing team’s innovative and playful approach.
Innovative Marketing Strategies May Be Key for Apple TV+
Even with substantial financial backing and over five years in operation, Apple TV+ continues to struggle to make a notable cultural impact. While Ted Lasso achieved great success, many TV+ productions—including several critically acclaimed ones—have not enjoyed the same fortune. Often, notable series come and go without much recognition within pop culture.
Although Apple has not publicly disclosed TV+ subscriber figures, the service is generally considered to be underperforming in terms of viewer engagement, despite its strong content reputation.
Perhaps more distinctive marketing tactics, like the ones we’ve witnessed this week, could help shift this trend.
What are your thoughts on Apple’s recent marketing strategies? Would you like to see more initiatives like this? Share your thoughts in the comments below.
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