After almost 14 hours of declaring about the upcoming price rise for Xbox Live Gold, Microsoft has reverted the whole idea. As it came as a big surprise for many users, many are trying to understand the probable reasons for Microsoft’s whimsical decisions. Recently, Microsoft declared that the price of Xbox Live Gold subscription is going to rise. Users were told that the price changed from $60 to $120 for one year.
Players around the world seemed to be astonished by this sudden price hike. Even an insider reported that the price hike was planned for a long time and soon an official notification about the altered price is going to be sent to the users. But Microsoft’s idea to revoke the price rise is no less surprising.
Reasons Behind The Price Rise Of Xbox Live Gold
Though both the sudden rise of price and revocation of it seem to be unexpected from Microsoft, business experts are searching for the reasons behind it. Microsoft is certainly trying to increase the demand for their Ultimate Game Pass. The price rise for Xbox Live Gold would push the users towards the Pass. The gamers had two choices- either to pay double the price for the yearly subscription or to go for the Ultimate Pass.
The main reason behind it is the rising competition of console sales and thus Microsoft went with the price hike for Xbox Live Gold. In the case of the Game Pass, many titles are going to take release like Perfect Dark, Bethesda’s Starfield, Elder Scrolls 6, etc. Thus the strategy of raising the price of Xbox Live Gold fails as the Game pass would be more favorable for users.
Microsoft received a lot of criticism after the price hike for Xbox Gold Live, the sudden plan to revert the idea surely hints at the failure of the strategy.
